Popular news tagged with "Payola"
FTC Regulates Social-Media Endorsements, Blogger Payola |
The Federal Trade Commission is cracking down on blogger payola.
The agency, which protects consumers from fraud or deceptive business practices, voted 4 to 0 to update its rules governing endorsements, and the new guidelines require bloggers to clearly disclose any “material connection” to an advertiser, including payments for an endorsement or free product.
Blogger Payola


